This listing was posted on Tip Top Job.
Senior Digital Marketing Manager, Advertising
Location:
Manhattan, NY
Description:
About MSF:USA Doctors Without Borders Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by a group of doctors and journalists to go to emergency situations and to treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations, working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict, without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and provides assistance to the population in distressand intervenes worldwide. MSF staff also "bear witness" by speaking out about our work and what is experienced on the ground, not only to draw the world's attention to crises, but to stand in solidarity with our patients and colleagues who are experiencing these emergencies firsthand. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF's social mission. Role Overview The Senior Digital Marketing Manager, Advertising serves as both a strategic leader and an internal innovator for our performance and brand marketing programs. You'll take the helm of our paid media channels, from social media, search (SEM), native advertising, and display, to video, radio, print, and emerging new media. Your mission will be to accelerate revenue growth, extend our digital reach, generate leads, and acquire new donors, with an emphasis on recurring donors (sustainers) through a full:funnel marketing approach. In collaboration with our external agency partners, you'll design and pilot innovative digital acquisition, retention, and branding strategies, explore new channels, and test fresh tactics, creative ideas, and segmentation approaches. Internally, you will serve as a catalyst for change, building support for novel and effective digital marketing initiatives. You'll construct compelling data:driven business cases, present and persuade to leadership, and manage the change process to ensure smooth implementation and adoption of innovative practices. Department Accountabilities Prospecting Pursue strategic opportunities in coherence with MSF:USAs strategy, that create long:term value for the movement by identifying and developing new audience segments or donors for its mission. Donor Cultivation, Engagement and Management Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long:term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships. Fundraising Secure reliable, sustainable, and efficient resources in alignment with MSF:US commitments. Brand Positioning Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans. Best:in:Class Fundraising Systems and Capabilities Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. Roles Specific Outcomes Leadership and Direction Communicate and lead a localized action plan, while highlighting how it aligns with MSF's mission, vision, and values. Inspire and motivate others to drive commitment : and achieve extraordinary results. Digital Mark
Posted:
May 16 on Tip Top Job
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Senior Digital Marketing Manager, Advertising is a Advertising & Marketing Marketing Manager Job located in Manhattan NY. Find other listings like Senior Digital Marketing Manager, Advertising by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Senior Digital Marketing Manager, Advertising is a Advertising & Marketing Marketing Manager Job located in Manhattan NY. Find other listings like Senior Digital Marketing Manager, Advertising by searching Oodle for Advertising & Marketing Marketing Manager Jobs.